“Communication is the foundation… if you can’t properly communicate your message in a clear and concise way nothing gets done.” – Sani Nielsen

In the realm of the digital marketing age, we can be laser-focused on the best systems and automations. The danger of operating in this frame of mind is that we can become so structured and sterilized that we are robotic in our interactions with clients and potential clients.

In an effort to be more efficient, we are becoming less human. In a service-based industry, you lose your magic when you lose your ability to tap into emotion and find genuine connection with other human beings. And that, my friends, is all that your prospective clients are: Human beings. I think we forget that sometimes.

Sani Nielson is a messaging expert. Her focus is to find and create intentional, genuine connections within the context of marketing. Her scope of expertise ranges from the cold-lead prospect all the way through the client journey. Her mission is to build trust and relationship between the prospect and the entrepreneur.

“Data, structure, and systems are great, and they are absolutely imperative to run a business, but if you want a business that lasts, you have to have the emotional connection.” – Sani Nielsen

When we box ourselves in with a rigid view of what marketing is “supposed” to be, we can lose our ability to really be ourselves in the midst of the process. Getting out of the box is as simple as reconnecting with yourself. Allowing your personality to permeate the essence of your services and messaging will draw people in.

“If you don’t work on your mindset, your business is going to fall apart.” – Malorie Nicole

As much as we can find ourselves disconnected from self, we can also detach from the wants and needs of our potential clients. When we get caught in the echo chamber of what we want the client to buy, we can forget that the client is an actual person who is out there. One way to overcome this hurdle is to put yourself in the client’s shoes. What do they want or need?

If you stop looking at your avatar as a statistic and allow yourself to see them as an actual individual with valid emotions and wants, it can give life to your messaging. Allow yourself to speak to one person, no matter how big or small the service.

“Are you a human being? Is your client a human being? In the end, when everything is stripped away, all you’re doing with messaging is trying to create a connection.” – Sani Nielsen

Spend a moment taking stock of your current approach to messaging. Do you allow your personality to shine in your marketing? Do you feel like you have a good grasp of your ideal avatar? If you are less than 100% sure that you can answer “yes” to those questions, it may be time to get a fresh perspective.

Gaining an outside look at your business and marketing is invaluable. Your business is meant to transcend beyond the transactional level. You have an important message to share with the world.

If you are a business owner who desires coaching to create dynamic messaging that aligns with your personality and connects with your target audience, you can reach out to Sani on her website or find her on Facebook.

Some Topics we talk about in this episode: Introduction – 0:54 The Power of Marketing, and the Feminine Edge – 4:23 Types of Businesses Sani Works With – 15:07 Positivity, Sunshine, and Breaking Through the Barriers – 26:37 The Importance of “Feeling” in Marketing – 35:48 The Secret to Referral-Based Business – 43:20 Wrap-up and Takeaways – 30:00

How to get involved Connect with Malorie Nicole on Facebook or Instagram for more on the topic of becoming abundantly clear in your life and business.

Find resources and more information about Malorie Nicole’s coaching services here. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!