There is always a face behind any social change. The evidence in the streets, media coverage and even sometimes a landmark legislation may feel abrupt, but these are visual cues of something that may have been simmering for decades before they can be observed. The toiling done behind the scenes may go unnoticed, but the champions of change work day and night to push the flywheel until it gathers momentum to eventually move on its own. Susan McPherson is a perfect example.
Susan is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. Her client roster is a who’s who of household name corporations, NGOs and passion projects that are near and dear to her heart. Some of them include iFundWomen, Inc., Messy.fm, Our Place, The Riveter, News Deeply, Hint Water, Apolitical, Arlo Skye, Giapenta and The Muse.
In this episode of Abundantly Clear podcast, Susan shares why she is so passionate about corporate responsibility and social impact, and how businesses can focus on either of the two in order to create an impact in society. She also highlights how the general public can get involved in social impact and corporate responsibility. Tune in to understand how you can bring your sustainable vision to life.
- Why every organization should run a social initiative
- The difference between charitable work and social impact
- How to build sustainable long term practices through conscious decisions and changed practices
- and so much more!
For years I have heard entrepreneurs say “I’ll get to social impact when I am profitable.” There are so many things that start-ups can do. Whether it’s the products they are creating, the research they are conducting, the studies they are doing, ensuring that they are hiring people that actually mirror the market that they are targeting, it isn’t just about writing cheques anymore.
LinkedIn: Susan McPherson
Susan’s book: The Lost Art of Connecting
How to get involved
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